Privacy Policy
6 November 2024
1. Introduction
Welcome to the website operated by Michael Alford and his company, Salsola Limited (“we”, “our”, “us”) at www.michaelalford.co.uk. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our website, contact us, make purchases, subscribe to our mailing list, or interact with our social media channels. We are committed to protecting your privacy and ensuring your data rights under the General Data Protection Regulation (GDPR) and other applicable laws.
By accessing our website, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our website.
2. Data We Collect and How We Use It
We may collect the following types of personal information from you:
a. Personal Identification Information
• Name, email address, phone number, and address (if you choose to provide them) collected through our contact form, email communications, and when you place orders for limited edition prints.
b. Financial Information
• Payment details are processed through Stripe, a third-party payment processor, to facilitate transactions. We do not store your payment details on our website; they are securely handled by Stripe according to its privacy policy.
c. Subscription Data
• If you opt into our mailing list, we collect your email address and may track interactions to enhance our newsletter service. This data is processed through Mailchimp.
d. Technical Data and Cookies
• We collect information on your IP address, browser type, device information, and site usage through cookies to improve website functionality and for analytics. See our Cookie Policy for more details.
3. How We Use Your Data
We collect and process your data for the following purposes:
• Provide and improve our services: To process your purchases, fulfill orders, and provide customer support.
• Communicate with you: To respond to your inquiries and communicate about exhibitions, events, or changes to our website.
• Marketing and updates: If you have consented, we may send you promotional emails about new content, art exhibitions, products, and services. You may opt out at any time.
• Compliance and legal requirements: To fulfill any legal obligations and protect our website from fraud or abuse.
4. Third-Party Services
We may share your personal data with the following third-party service providers, which operate under their own privacy policies:
• Mailchimp (email marketing)
• Stripe (payment processing)
• WooCommerce (e-commerce platform)
• WordPress and Divi (website hosting and development)
We ensure that all third-party providers comply with GDPR requirements for data processing.
5. Data Security
We implement appropriate security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. Our website employs SSL encryption, secure data storage protocols, and regular security audits to help safeguard your information.
6. Data Retention
We retain personal data only as long as necessary for the purposes described in this Privacy Policy or to comply with legal obligations. For example, we may keep records of purchases for tax and accounting purposes as required by law.
7. Your Rights under GDPR
Under GDPR, you have the right to:
• Access: Request a copy of the personal data we hold about you.
• Rectification: Request corrections to any inaccuracies in your personal data.
• Erasure: Request deletion of your personal data, subject to legal and contractual restrictions.
• Restriction of processing: Request restrictions on processing of your personal data.
• Data portability: Request that your data be transferred to another service provider in a structured, commonly used format.
• Object: Object to data processing based on legitimate interests or for direct marketing purposes.
To exercise these rights, please contact us at michael@michaelalford.co.uk.
8. Cookie Policy
Our website uses cookies to enhance your browsing experience and analyze site usage. Cookies are small data files stored on your device. You can control cookies through your browser settings. Please see our Cookie Policy for more information on the types of cookies we use and your choices regarding cookies.
9. Children’s Privacy
Our website is not intended for children under the age of 16, and we do not knowingly collect data from children. If we become aware of any data collected from minors, we will take steps to delete that data promptly.
10. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this page regularly to stay informed of any updates. The effective date of the most recent version is provided at the top of this page.
11. Contact Us
For any questions about this Privacy Policy or your data rights, please contact us at:
Michael Alford Email: Michael@michaelalford.co.uk
Website: www.michaelalford.co.uk
Write to: Michael Alford, Delta House Studios, Unit 45, London SW17 0BA
12. How to contact the appropriate authorities
If you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory way, you may contact the Information Commissioner’s Office.
Their website: www.ico.org.uk
Their helpline: 0303 123 1113
Write to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF